Four lessons from Amazon CEO Jeff Bezos: how to create a great company
Amazon recently bought the famous online shoe company Zappos for nearly a billion dollars. What would Amazon want to do with a footwear e-commerce company? Especially since they are selling shoes themselves! Isn't this just plain cannibalism?
According an official statement “Zappos is a customer focused company. We see great opportunities for both companies to learn from each other and create even better experiences for our customers.”
So Amazon clearly values customer focus, since this is what Zappos is famous about. It's one of Jeff Bezos' four values he believes should be in every company's DNA.
1. Obsess over Customers
Always be extremely focused on customers. Sound evident but most companies care more about their competitors’ next move.
2. Invent
More specifically: invent from the customers' perspective.
3. Think long term
According to Bezos, innovations can take years before being able to be monetized by the company, though they could be valuable by the customers since day one.
4. It's always day one
No matter how good you’re doing as a company, you should fight every day for your customers' delight.
Watch Jeff Bezos explaining his four lessons himself in the video below.
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